Workshop on Digital Marketing

Kongu Engineering College, one of the foremost multi professional research-led Institutions is internationally a recognized leader in professional and career-oriented education. It provides an integral, inter-disciplinary education – a unique intersection between theory and practice, passion, and reason. The College offers courses of study that are on the frontiers of knowledge and it connects the spiritual and practical dimensions of intellectual life, in a stimulating environment that fosters rigorous scholarship and supportive community. This Institute is a great possession of the committed Trust called ‘The Kongu Vellalar Institute of Technology Trust’ in Erode District, Tamilnadu. The noble Trust has taken the institute to greater heights since its inception in 1983 and has established the college as a forum for imparting value-based education for men and women.

The main focus of the workshop was SEO, Social Marketing, and Content Marketing.


  • ON-Page Optimization
  • OFF-Page Optimization

Social Media Marketing: 

  • Facebook Marketing and optimization
  • Twitter Marketing & optimization
  • Linkedin Marketing & Optimization
  • Youtube Marketing & Optimization
  • Instagram Marketing & Optimization
  • Integration to Analytics
  • Generating Insight from analytics

Content Marketing: 

  • Align topics and formats with the information needs of your audience
  • Research key phrases and search optimize your content
  • Find and collaborate with relevant influencers
  • Maximize your email list growth, open rates, and click-through rates
  • Produce higher quality content in less time by repurposing
  • Measure and optimize for better traffic (and more conversions) on the next to go-round