Why the brand Gucci is so expensive? I still remember when I asked my dad for the Gucci bag, he asked me this question. I pacified him with my knowledge about Gucci and now let you all know.
Gucci is an Italian brand and one of the most popular brands in the world right now. These bags have a rich history with most powerful people. It created a unique sense of prestige and status with an Italian label. Mostly it will be in hands of movie stars, actors, politicians and luxury people. Though it has its desirability over everyone, all cant affords due to its unimaginable price. What will be the reaction of an average middle-class people if I say a bag will costs 1 lakh? Its breathtaking, right.
Why the brand Gucci is so expensive? Reason for high price
What you guys think for the brand’s high price. The foremost reason will be its history and heritage. The founder Guccio Gucci worked with high end hotels in London and inspired to create a similar high-end company in Italy. Basically, he was a designer and started to create iconic designs with the flavor of English aristocracy. Because in those days aristocrats were wearing a lot of fashion accessories.
Gucci is an Italian brand and one of the most popular brands in the world right now. These bags have a rich history with most powerful people. It created a unique sense of prestige and status with an
The brand imaged itself with wealthy people. It out showed it as a brand that charges people as much as people are willing to pay. Reason for its expensive products is Gucci does not target all people, it focusses on a particular high-end category of consumers. Second thing is the brand stimulated the strategy of upper-class status and prestige. For instance, Gucci’s logo itself an evident suggesting buyer are of upper class with good taste and strong financial background.
The brand reputation is created by various elements. Its design, manufacturing and marketing. The material choice, rare piece of design, production quality, high quality products and furnishing desirability everything united to uphold it as a world class brand. These elements reason for its high price and gives additional values to the customer. And its founder, the top-class Italian designer was also reasoning its expensive catalogue. The brand created a mindset that the presence of Gucci logo suggests that the owner of that product has a good taste and his financial status were also decided by the brand.
Now a days the marketing strategy made the brand most appealing to the younger generation. It attracted people through its fashion styles. But anyhow it is still being an outstanding top-class brand among the people who could afford especially for its excellent product quality. Finally, I replied to my dad’s question Why the brand Gucci is so expensive and I think you guys too got a an idea of its expensive products.