What is an infographic in content marketing? This was the question that I asked my friend when I started writing my content. I learned about it and would like to share it with everyone so that everyone can benefit. So, what is an infographic in content marketing? This is nothing but a “visual representation of data or information”. To be more precise, it is a collection of images, data visualizations like bar graphs and pie charts, and keep minimal text that gives an easy-to-understand overview of a topic. It is a perfect tool for visual communication, and as long as the visual presentation is unique, it will be more effective, so don’t let anyone skip it. To make it simple, it is available as an application that you can download and use with ease instead of doing Photoshop. There are many apps where you can create your infographics from your phone. How to create an infographic will be your next question. It is very simple. First start with the outline of an infographic before jumping into the design process. Here are the three steps:
First of all, you should organize your information with an infographic outline. Choose the keywords or key points from your content and decide what your headlines and sub headers should be, as well as the length of your points and paragraphs. you have to select an infographic template. Instead of creating your own template, various pre-made templates are also available. While choosing the template, you can include the colours, fonts, size, style, and length of each template and can check whether it aligns with your content. You can also customize your own template; you can change the background, you can adjust the text, you can add your own brand logo in the footer, etc. Infographics may differ depending on your own needs. Usually, infographic templates themselves will be categorized into 9 types. Statistical, informational, timeline, process, comparison, geographic, hierarchical, list and resume infographics. Among these, the first five infographic types are the most common.
Many people are in a state of chaos, so how do we get benefit from an infographic? Let us take a situation where you have complex information to bring out as content. At the same time, people need to understand your content. So how do you make your complex information understandable to people? By using infographics, you can make people digest your information quickly without any help. This works by providing a quick overview of a topic. You can display research and surveys in connection to your data, you can summarize the entire report or blog here, you can compare and contrast multiple options, and so on. Instead of forcing your information through words, it will be an easy method to put it in a nutshell. In particular, marketers can seek huge benefits through infographics. If you are a marketer, you can show all your business achievements on a landing page, to launch or showcase a new product or service, to drive interest on social media, and for all your advertisements. An example of an infographic by a marketer
Educators and trainers can also use infographics to breakdown complex information into simple terms for the learners to understand. It will be very easy to understand. An example of an infographic used by educators
Non-profits that don’t work for money but for society can also use infographics to spread the awareness they need. Let’s see an example of an infographic used by non-profits.
If you are ready to create infographics, make sure to follow the upcoming practices. Use borders, lines, and shapes, add contrasting colors to make your text visible and attractive, always make your text hierarchy in three different fonts, and use icons and images also.