Types of SEO in digital marketing will make digital marketers find the correct SEO for their websites. Before that, let’s see what is SEO. SEO stands for Search Engine Optimization. But, for what purpose it is used for? SEO is the process of improving or increasing the trafficking of a website. This guides to increase the visibility of people in search results. Moreover, it focuses on getting people to the website. It helps to set up relevant keywords and content that are expected to create high traffic in the website. There are few major SEOs to top your website in organic searches.
- On-Page SEO
- Off-Page SEO
- Local SEO
On-Page SEO consists of optimizing the elements of a website. Anything that is done for the website to rank higher will come under On-Page SEO. It optimizes website’s title, URL, internal links, images, HTML tags. Further, it concentrates on several other elements which creates high trafficking. Before everything, On-Page SEO focuses on keyword optimization. As keywords have primary significance, it falls under the priority of On-Page SEO. Placing right keywords in the title and meta description is an effective approach. Right keywords itself generate the high ranking of the website.
On the other hand, informative and relevant content is a notable factor. Without good content, website won’t level up. Also, it is necessary to ensure that there is no broken links or duplicate contents. On-Page SEO has the facility to enrich your website with internal links. These internal links are an advantage to make the readers explore the website. Thus, On-Page SEO is one of the widely used types of SEO in digital marketing.
Off-Page SEO is another types of SEO in digital marketing. If On-Page SEO is internal process, then Off-Page SEO is an external process. It involves the external factors that happen out of your website. Link-building is the prominent factor of Off-Page SEO. This is done with creating a valid link for your website. Those are later used for sharing contents. One of the greatest determiners of Off-Page SEO is social media. Social media is the inevitable platforms to boost up your website for trafficking. People spend most of their time on social media. Hence, it is the right place to make your website rank higher. Most used social medias are Instagram, Facebook, Twitter, LinkedIn, etc. Not only in social medias, but Off-Page SEO can also include online reviews of your website to boost up its traffic.
Local SEO is used for businesses that run physically. It is also important for a business with physical location. More accurately, customers are needed mainly for local businesses. It becomes mandatory to have customers walk in your locations. Hence, local SEO becomes one of the major types of SEO in digital marketing to promote business to local customers. It helps in making the business more visible in local search results. The steps to be followed in creating local SEO are
- Create Google My Business page
- Add the correct name, address and phone number
- Add the relevant working hours and reviews
- Location and details on Google maps
- Add clear and good photos
- Add descriptive information for the customers
All these have to be optimized for more reach to customers. The contact information are needed to be highlighted with schema markup. So that, the search engines will effectively present the details to the customers. These are the highly used three types of SEO in digital marketing. Other than this, there are technical SEO, white-hat SEO, black-hat SEO, YouTube SEO and so on.