The growth story of Mamaearth

The journey of Mamaearth is reaching a new milestone. It is all set to embark on an incredible journey of growth and transformation, with its IPO opening from October 31 to November 2.

At the upper limit of this range, the company aims to raise a significant Rs 1,701 crore from the market, valuing Mamaearth and Honasa Consumer at a remarkable Rs 10,425 crore.

In 2016, when Ghazal was pregnant with her son, she realised that the Indian baby-care market is flooded with generic products laden with toxins.

Her only solution was to source 100% toxin-free products from the USA, through her friends and family. That’s when, along with her husband Varun, she decided to build a brand trusted by moms in the country.

A trusted brand by parents, for parents. Mamaearth was born.

The D2C ecosystem was just opening up to Jiofication. Offline space was overly crowded by the incumbent traditionals such as Unilever and Johnson & Johnson. How would their products make a mark?

The code, in hindsight, was simple. Listen to those moms for whom you’re building the company.

From six product lines in Dec 2016, Mamaearth scaled to 140+ SKUs with products spanning skincare and haircare, crossing $100M annual revenue run rate.