Startup of your Mailchimp account will elaborate what is MailChimp. And what you should be aware before you jump into it. It is an all-in-one marketing platform that will help you keep connected with your clients, customers or any persons you should interact with. With the help of beautifully designed campaigns and powerful data analysis they maintain a healthy contact management.
In the Startup of your Mailchimp, it is easy for you to create an account. The setup details will automatically generate your audience list. Edit your audience information or start adding contacts. If you don’t have audience yet. No worries, you can generate a sign-up form for your audience. You can share it on your Facebook or on your website, so you can start collecting your audience. You can customize your own sign-up form as already mentioned. Once you craft your first campaign share it through social media platforms. Either through email, advertisements, messages and posts. It recommended to start with a regular email campaign.
After you shared your campaign, you can see who else opened, clicked, subscribed or unsubscribed from your campaigns. A report will be generated with more detailed information. For a depth report you can also integrate your MailChimp with your google analytics account. You can move on your marketing through automation, advertisements, postcards, landing pages, mobile apps, developer tools etc.
The major pros are you can import your own email templates. Next you will be open for more integrated options and you have access to complete comparative metrics. I also allows you to remove MailChimp logo if you wish. Whereas major cons will be having a membership-based site can be difficult because it doesn’t work with your imported contacts. Next it has right to cancel your MailChimp account anytime. when too receive many unsubscribe notifications or any spam complaints about your emails. So, it results in precautious testing’s before sending emails. Some users may feel awkward with the interface. It may take a lot more time to design your campaign. This is not a problem for an occasional information update but for high volume it may be a massive killer.
There may be few other pros and cons that entirely depend on your personal experiences happen to be. But if you are best at using email marketing platforms, then there is high chance for you to enjoy the Startup of your Mailchimp account.