Social media Image Specifications to get optimum performance

Social media image specifications

Social media image specifications should be followed to get better results. The power of the optimized social media images is enormous in this digital world. What has become so big is effectively conveying our brand on social media through images and video. If our images are compelling, we can surely win the engagement battle. If the image is rightly optimized for the devices, then we can garner the right engagement.

Facebook Image Sizes

While browsing on a laptop or a PC, the screen is horizontal and mobile screens are vertically long. Therefore, the volume of the devices asks for various dimensions. Also, Facebook doesn’t stretch out the creatives, instead, it crops them. For the desktop and mobile, it has separate sizes. For the Facebook cover photo, on desktop, the size is 820 x 312 pixels, and for mobile, it is 640 x 360 pixels.

Facebook banner dimensions can be 1200 x 630 pixels, and if links are to be given then 1200 x 628 pixels is the best bet here. Regarding promotions, Facebook ads work better if we make sure the image size is 1200 x 628 pixels and has only 20% text in it.

When it comes to Facebook events, the cover image size should be 1200 x 628 pixels and for Facebook groups, the cover photo size is

For desktop: 1640 x 662 pixels

For mobile: 1640 x 859 pixels

Instagram Image Sizes

Instagram is a platform that works on visuals, image size that is the exact Instagram post size makes a huge difference.

On Instagram, the best way is to Upload a photo with a width of at least 1080 pixels and an aspect ratio between 1.91:1 and 4:5 for best results.

The Instagram Profile photo size is 110 x 110 pixels, the normal Photo size is 1080 x 1080 pixels, and the Photo thumbnail size is 161 x 161 pixels.

Twitter Image Sizes

Twitter can be said as one of the best social media. To make it stand out, the Twitter cover photo has to be larger and different than the profile photo. For the twitter profile picture size, 400 x 400 pixels works best, and for the header image, 1500×500 pixels is the size to go with. For the shared images and post, 900 x 450 pixels is the size.

LinkedIn Image Sizes

LinkedIn is a great place for B2B as well as recruiters to connect with industry leaders. Having creative images increases the chances of being noticed. For a Company page on Linkedin, the Logo size will be 300 x 300 pixels minimum to 400 x 400 pixels maximum. File size also plays a role, so a 4 MB max file will be good for loading speeds and smooth experience. For Cover images, the size can be 1584 x 768 pixels.

YouTube Image Sizes

In youtube, the upload size should be defined in order to make the video visually sound. The Youtube channel cover photo is very important in giving an image to the company. The size for it is 2560 x 1440 pixels, in smartphones, it is 1546 x 423 pixels.

The channel icon should be in the size of 800 x 800 pixels.

Video uploads should be in the ratio 16:9, with a fixed ratio, we can upload videos in various resolutions such as 4K, 2K, 1080p (HD), 720p (HD), 480p, 360p, 240p and 144p.

Tumblr Image Sizes

Tumblr is a customizable social network that allows us to easily share anything we want. In Tumblr, the profile photo size will be 128 x 128 pixels. The recommended image post size will be 500 x 750 pixels, although it will be altered based on the upload size, as it is the case with most of the other social media. JPG, GIF, PNG, and BMP images are recommended, and animated GIFs must be under 1 MB and max at 500 pixels.

Pinterest Image Sizes

Pinterest is the platform that can be used to drive referral traffic to any website. So, optimizing the Pinterest page regularly and using proper image sizes for boards and pins are necessary to maintain the consistency and drive traffic.

For the Pinterest profile image, the recommended size is 165 x 165 pixels. The next important one is the Pin size, it should at least have 236 pixels x Adjustable Height and a 2:3 ratio for vertical pins. For the boards, the image size can be 222 x 150 pixels.

So consider the above social media image media specifications while creating designs.

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