Smaller cities lead the way in festive buying..

Smaller cities in India have made a big splash during the online festive season sales recently, reports The Economic Times.

The initial days of festive season sales on e-commerce platforms like Amazon, Flipkart and Meesho were dominated by consumers from Tier 2 cities and beyond, the report says. While 80% of all orders came from non-metro cities for Meesho and Flipkart at the beginning of the sales period, the figure was 60% for Flipkart.

Most orders on Meesho originated from cities like Dhanbad, Vapi, Chittorgarh, Erode, Jabalpur, Tezpur, and Kurnool, among others. Cleartip, Flipkart’s travel arm, has seen bookings spike for travel to non-metro locations like Jaipur, Varanasi, Ooty, Srinagar, Kochi, and Chandigarh, the report further says.

Three in four smartphones on Amazon were purchased by customers in Tier 2 cities and beyond, with four in five TV orders coming from these locations, a company statement says.

According to Unicommerce, the share of Tier 2 and 3 cities in India’s e-commerce market grew significantly last year, while that of Tier 1 cities declined, Aakanksha Chaturvedi reports for Business Today.

How can e-commerce companies better serve consumers in India’s smaller cities? Share your thoughts in the comments.