It is really amazing to know that “We could command Google.” Awesome, right? Yes…it is. Google has its own operators through which we could command Google to do certain searches. Wow…the Google search operators!!
Searching in Google without any idea or any hint does not work out, since it is all about finding a nail/pin in the ocean. Definitely this type of search goes in vain. There are certain advanced operators available in Google which help a lot in finding backlinks, to do optimization and to support SEO in the booming arena of digital marketing. Here are a few Google search operators and their usages along with an example.
This operator is used to find the most recent cache of a specified webpage, and also used to identify when a page was last crawled.
This operator helps us to find whether all the terms that we look for show up in the text of that page. It won’t give accurate results because it won’t look for text that appears close together on the page.
Example:allintext:content social links
This operator is used to find terms showing up on the webpage, such as the title, the page itself, or the URL.
Example:word one intext: other term
This operator is used to find blogs with certain search terms in the blog title.
Example:inposttitle:weight loss goals
This operator is used to find blogs that match the content you are writing about. It is used to research what others are doing for the particular title. We could compare to make sure that our content has a higher quality.
Example:allintitle:how to write content for SEO
This operator helps us to find more targeted results for specific search phrases.
Example: intitle:drawing with micron pens
This operator allows finding pages with your requested search terms within the URL on internal search pages.
Example: allinurl:amazon drawing tablet
The above command/operator will bring up all the internal URLs on Amazon.com that have the terms “drawing tablet.”
This is useful to find sites with strong on-page optimization for the topics you are researching.
It is used to find pages on a site that has your targeted search term in the URL and a second term in content on a website.
This is used to perform research on pages that have all terms after “inanchor:” in anchor text linking back to the page.
Example:allinanchor: “how to draw anime”
It is used for identifying pages with inbound links which contain specified anchor text in them. Only data is sampled and it doesn’t provide accurate global results.
Example:inanchor: “digital painting”
This operator is used to find images that only fall under a specific file type. To narrow research on infographics or to see some images, this could be used.
Example:site:domainname.com filetype:txt – inurl:robots.txt
This will help to find files on your site that were indexed by Google but will exclude robots.txt from appearing in the search results.
This operator is used to narrow the search result and provides a great way for finding search results where two or more terms appear on the page mentioned as a number within parentheses.
Example use:digital drawing AROUND(2) tools
This will help to find results that are exact match results, rather than the broad results you will get with standard search.
Example use:“search term 1”
This is used to find specific results from a single website.
Example: “site:searchenginejournal.com 404 errors”
If you’re in a situation where you need results that have more than one website with similar content to a site you are familiar with, then use the following:
This is used to find information related to the domain that you are searching for. It is also used to find domain text on-page, similar on-site pages, and a website’s cache.
@ / #
This @ symbol is used to restrict your search to social media. And # symbol is used to search hashtag text on Google.
This operator helps you search for pages that have one word or the other.
Example: digital drawing OR digital painting
Exclude Words: (-)
The minus sign is used to exclude certain words in search results and also called an exclusion symbol.
Example:“content marketing –businessinsider.com”
Add words: (+)
A plus sign is used to add words that you want to be included in the search results.
Example: “content marketing + SEO”
Use an asterisk symbol as a wildcard to represent a space that could be filled by anything.
Example: “Top * ranking factors”
Many of the above Google search operators can help to perform targeted, useful research on content. If it’s a specific search, then these search operators will be your friend when it comes to finding content ideas.