SEO in a business is the most important thing. SEO is very crucial to bring traffic to your website. SEO is the key to crack online business. This is the reason behind most of the large business allocate around 45% of the marketing budget to it. With the increase in technology, the use of the internet is being increasing rapidly. To be specific, spending your little time to SEO can not only improve online traffic to your website, but will improve all your business as well. There are a lot of changes in the world of SEO, and there’s a lot of SEO tricks and tips out there too. However, there are somethings that can never change like targeting keywords with the sole intention to improve organic search engine rankings. 81% of the customers and 96% of the B2B Buyers are likely to do online searches before they make any purchase. So, business that do not have strong online presence will find themselves falling behind the competition. A strong SEO strategy allows brands to position their website and their content highly on SERPs for relevant keywords to attract the attention of the potential keywords and bring them into their sales funnel. Let’s get into the SEO tricks to make your website become popular.
Invest your more time in SERPs:
Through the Search Engine Result Page (SERP) rankings, the algorithm rewards web publishers that craft the best content on the internet. Due to this, it becomes crucial to understand search intent. To crack this, you should analyze a keyword SERP and figure out the problems users are facing when searching for this query. According to your goal, pay attention to:
- The search features
- The kind of content that is popular (Product pages, listicles, tutorials, etc…)
- The websites that are ranking (Databases, business, entertainment, etc…)
- How does your page show up (Title, Meta description, date, external links, internal links, etc…)
Remove everything that makes your website slow:
Page speed is considered as the very critical part in SEO. In today’s fast world, no one likes waiting and if your website takes time to load then, all your energy on making a good content will be wasted if there are no visitors to your site. A slow page frustrates the users and discourages them to buy your product. A research says that even one second delay in loading the page can lead to reduce 7% conversions.
In the eyes of potential buyers, a slow site is an untrustworthy website. According to a research 40% of people abandon the website if the website takes more than 3 seconds to load. Overall, there is a huge demand for speed and business should run according to the required demands. That means if your page is low, you’re fighting a losing battle for top organic listings, regardless of the quality of your content of your professional website design.
Use Keywords in the Right places:
Everyone uses keywords to get listed in the search engine, but only some can get through the first page of search engine, How? Because those websites use keywords in the right places, to get listed in the website. Specifically, you should ensure that your keyword appears at least once in the page’s title tag. In that way it will also appear in the URL of the website making it easier to be identified by the search engine.
Start your blog with the keyword, and make sure you use the keyword at least 5 times in your blog. Do ensure these keywords to be placed in the right place.
Place your Users first, not the search engine:
Create a content that engages your users not the search engine. Keywords are meant to drive the search results, but that doesn’t mean the value of your content loses. Always remember that you are writing for a human, not for the search engine. So, it is important to make them engaging and helping them out to find the solution of their queries. Never prioritize the search engine before the humans, that actually read your work. Forget that google and search engines exist, when you are writing the content. Always write content to help the user out. This is the real reason behind writing blogs.
Have web analytics in place at the start:
After knowing the actual goals of your SEO clearly, you need a software to track what’s working and what’s not. For instance, Google analytics, Google search console, and other web analytics software solutions can help us to reach towards our success. You should have these web analytics in place, even before sensing the first visitor to your site. This is very crucial to identify a lot of things about the users and their needs. Having web analytics in place can be beneficial for you in many ways.
Write Unique and relevant Meta Description for every page:
One of the most important SEO tricks and tips that should be considered is a unique and relevant meta description, that most of them neglect. The meta description is the first section of the blog that people see through google. Duplicate meta descriptions can get you into trouble.
As you cannot have the same meta description for email marketing blogs and sales blog, because both of them are entirely different from each other and also reduces the user experience. Always ensure to have a unique title tag and meta description. That will help you to improve organic search engine rankings.
Use a Simple, Readable URL structure:
If users cannot understand the URL then, search engines will be confused as well. always ensure that the URL of your page is easy to understand for both the users and the search engine. Don’t include numbers and characters other than the words and dashes, because numbers and characters will not say anything to the users what to expect from the content. Also avoid words like A, An, But, or, in, and also make sure not to include capital words in the URL. Make it easy for the users to read.
There are a lot of SEO tricks to improve the website rankings and increase the traffic to your website other than these, but these are the primarily things which you should focus on.