Engaging with other User content
If we want other users to engage with our content, a good way to start is to always interact with them. Liking, replying, and retweeting user’s content whenever we can, and following them can also help.
When we respond to other users or engage with their content, they’ll be more likely to pay attention to what we’re posting. This will also help to start a bond between the users we’re interacting with and our brand.
Keeping Tweets short
Twitter now allows 280 characters, but we should try not to use the full character limit. Users on twitter tend to like only shorter content, and when they are scrolling, it should catch their attention.
Also when people are sharing our tweet, they would have to edit our tweet and cut it down so they could add their text, if we use all character space. So, the ideal tweet length would be 80-110 characters for a crisp and clear message and engagement.
Link click to our website
If we want to get clicks to our site, the best way to do so is to put links in our Tweets. Providing a variety of links like blog links, product links can get us organic traffic from Twitter to our website.
Researching more on what timings to post
There are certain times of the day or days of the week when more users will be active and more likely to engage with our content. By being able to find those peak hours and posting during them, we will be able to get more views and more likely to increase engagement and clicks on our post.