Marketing activities to be automated will be very useful if your company neglects some important tasks. If this is so, it is time to automate certain activities.
You will have a wide range of customer categories, from loyal to one-time customers. If you are treating all of them in the same way, then you are not serving anyone with what they deserve. When you are involved in data collection, you will be able to understand each of your customers and then treat them accordingly. You can automate this activity so that you can easily go with customer segments. Some popular platforms for understanding your customers are: online searches, mobile use, social media, websites, etc.
Welcome or activation programs
Automating welcome messages and activation campaigns will help you better to introduce your company. Through this automation, you can help your customers get additional information on this page also. You can use this stage to explain your products or services.
In the previous blogs, we have seen the importance of reviews and how they help you make inspiring content. In that way, collecting their reviews will be a great way to provide them with an exclusive service. In no case, you should forget to ask for reviews. So, this activity should be automated for sure.
This will be quite an interesting experience for the buyers when a third person sends them a greeting without any expectations. This will create a beautiful bond with your customers, and you can let them know that you care for them in a personal way, . This cannot be done manually because it’s not an easy task. You can automate this activity so that you will be more like their family year after year.
After classifying your customer segments, you can create content relevant to each one of them. You can have “we miss you” messages for one who has been inactive for many days or “I am happy with your arrival” after their login.
Automation in sales emails will help you educate your customers about your products and services and will also help you remember them. Your product motivation, policies you have, offers provided, deals of the day and much other information can be provided through automated sales emails.
Not only the above mentioned activities, but also various other marketing activities can be automated to reap significant benefits.