Twitter Lists, moments and topics are interesting concepts. Lists to organise certain twitter accounts. Moments to say stories and topics to follow trends. The following sections give more information on those topics.
Twitter List is an organised group of Twitter accounts. We can create lists and subscribe to the lists created by others. Viewing a list timeline will show the Tweets from only the accounts on that list.
The main purpose of this is we can observe tweets to find content to post or to make sure to constantly engage with certain accounts.
For example, we can create twitter lists for our competitors, to track and monitor their posts. Others can be to create a list of prospects, to engage with them by replying to their tweets, retweeting and liking.
It is hard to convey a full story in a single Tweet. With Twitter Moments we can create and organize longer-form content to tell interesting stories.
We can create a moment from Moments tab, from a tweet, From the Moments tab on the profile page.
For the moments we can add a Title, Description, and a cover image. We can also choose the tweets to feature in moments like – Tweets from Tweets I’ve liked, Tweets by account, Tweet link, and Tweet search prompt.
Twitter Topics is the one that allows users to select and follow trends they’re interested in from a list of Topics. Once the user follows a Topic, more news and tweets associated with it will start showing up in their regular Twitter feed.
Normally by Tapping the Follow button next to the suggested Topic, we can follow that topic.
While we follow topics from the Topic menu, it allows us to browse by category type, such as Entertainment, Gaming, Sports, etc.
Twitter Organic engagement ideas:(Part-1)
Engaging with other User content
If we want other users to engage with our content, a good way to start is to always interact with them. Liking, replying, and retweeting user’s content whenever we can, and following them can also help.
When we respond to other users or engage with their content, they’ll be more likely to pay attention to what we’re posting. This will also help to start a bond between the users we’re interacting with and our brand.
Keeping Tweets short
Twitter now allows 280 characters, but we should try not to use the full character limit. Users on twitter tend to like only shorter content, and when they are scrolling, it should catch their attention.
Also when people are sharing our tweet, they would have to edit our tweet and cut it down so they could add their text, if we use all character space. So, the ideal tweet length would be 80-110 characters for a crisp and clear message and engagement.
Link click to our website
If we want to get clicks to our site, the best way to do so is to put links in our Tweets. Providing a variety of links like blog links, product links can get us organic traffic from Twitter to our website.
Researching more on what timings to post
There are certain times of the day or days of the week when more users will be active and more likely to engage with our content. By being able to find those peak hours and posting during them, we will be able to get more views and more likely to increase engagement and clicks on our post.