Searching something irritates right….that too if we forgot where we have kept it….it’s really very worse. But you know.. the search will become more comfortable and interesting with the Google console search for keyword, WebPages, device details, and much more with amazing customized dates. Google search results…Fantastic!! There are lot of things we could discover from it without moving or going anywhere. Let me tell you in detail what I have discovered from search results in Google Console. This type of search results are the magic wand behind in building and supporting digital marketing.
Search results is available as one of the sub menus in Performance category of the Google search console menu on the left panel of the Google console dashboard. When I click on the search results I could see a complete and detailed views of click, impressions, the same is available as graphical representation too..average CTR, average position, queries, pages, countries, devices, search appearance and dates are available. You may confuse what to do with these menus and options, how to work with and all. Filters are the added advantage in this page. Let me explain in detail about each option available.
Click is an event done by a visitor on the website. Clicks tells us how active the visitor on the website. It is important to know the difference between click and impression because it will make difference when we use Pay-per-click campaign.
Impression is generated every time when a webpage is loaded and viewed by a visitor. Normally impression count will be greater than the click count.
The term CTR is Click-through Rate. It is used to measure the ration of clicks to impression of the website. CTR can be measured by dividing the total number of clicks by total number of impressions. Say for example, clicks: 25, impression: 1000 CTR = Total clicks / Total impression i.e 25/1000 x 100 = 2.5 %
What is the use of CTR ? Why to calculate this? Too many question arises right. I say CTR is an important value to be calculated. CTR with high value is considered to be effective at grabbing the attention of visitors. A low CTR value means the improvement and consideration are needed for the website.
Position is calculated for Google Search Results. Average position is the numerical order in which Google displays a URL in search results. This “Position” is calculated from top to bottom of the page.
I hope the basic terms are somewhat clear now. Let us see how to group and apply filter for the data. Herewith I share certain interesting facts about it. Let’s explore!!!
Grouping data by “Queries”:
We can group the data by choosing “queries” present at the second half of the search results page. It shows the metrics for different keywords. Say for example if I give the keyword “international school” this will allow to see how many clicks, impressions for the URL is getting for this specific keyword.
Grouping data by “Pages”:
We can group the data by “Pages” present next to Queries option. It gives all the URL of the webpage along with clicks and impressions. It will help us to find which are all the pages viewed and clicked by the visitor most. This will again help us to improve the content, images, video of the webpages of our site.
Grouping data by “Countries”:
We can group the data by “Countries”, this will show how many clicks and impressions we are getting from a particular country. Say for example 87 clicks and 3258 impressions from US, 58 clicks and 1698 impressions from Mexico.
Grouping data by “Devices”:
We can group the data by “Devices”, this will show how many clicks and impressions we are getting from different devices like desktop, tablet, laptop, mobile phones, etc., This feature will help to find how user friendly is our website with all the available devices.
Grouping data by “Search appearance”:
We can group the data by “Search appearance”, this will show how many clicks and impressions we are getting based on “how it show up in search?” Say for example, 50 clicks from web light results.
Now it’s time to know about filters and it’s usage. Filter option is used to narrow down the search results. This option is available at the top of the page.
Filtering data by “Search type”:
This is the first available type of filter to search specified type of data. It has two tabs namely Filter and Compare. Under filter it has Web, image, video, news options along with two buttons ‘Apply’ and ‘Cancel’.
Filtering data by “Date”:
This is the second available type of filter where we can extract the data date wise by specifying a date range. Customized date range is also available for a flexible data extraction. This may help us to find the traffic of visitors to the website time to time and also to find the reason for peak traffic as well as low.
The above search type and date are the visible filter options available at the top of the search result page whereas there is a ‘+ New’ option to add more filters along with it. If we click on ‘+ New’ it will display the parameters like query, pages, countries, device, and search appearance. As we know these parameters are already available on the search result page, what is new about it?. Yes there is something special that the filter with its respective name is used to extract the specified data out of the entire search result. Let us take a detailed look on it.
Filtering data by “Query”:
It helps us to see how we have ranked for a particular keyword in Google search. If we select ‘Query’ it will display Queries containing, Queries not containing, Exact query, and Custom. Select any one of the above options and give the keyword, it will display the narrowed search result along with the clicks and impressions for that particular keyword. We could see the average CTR and position too.
Filtering data by “Page”:
It is used to filter data for a particular URL of the web site. To know more about the clicks and impressions happens to the particular webpage. Say for example only to the ‘blogs’ page or else to ‘item purchase’ page.
Filtering data by “Country”:
It is used to filter data for a particular country along with clicks, impressions, average CTR, average position. When we click on this filter it will display all the available countries, we can choose the required.
Filtering data by “Device”:
This filter is used to set our choice to see the performance data from a mobile, from a desktop or from a tablet along with clicks, impressions, average CTR, and average position.
Filtering data by “Search appearance”:
This filter is used to view the performance of URL along with clicks, impressions, average CTR, and average position when they display up in certain special features such as Good page experience, web light results.
Compare option in search results of Google console:
All the filters provide this option to compare data. To compare clicks and impressions of two different countries, between two different devices, etc., to get more accurate search results.
Google search console has this type of filters, parameters which are very useful to do the required searches on the website. I hope you will find this blog very useful to proceed with your further searches cum researches. Happy searching.