Know all About Adobe Experience Manager

adobe experience maner

Customers play the prime role in the success of the Enterprises. In the current Digital Era, customers are becoming more sagacious to ensure they get the best of what they need. To satiate them and hold them to the business, enterprises need to assimilate the appropriate content which they get from public associations.

Content Management Solution which could model the Enterprises website would be the best way to cater these needs with ease.It’s even more easy, if they could get services like mobile applications, paperless forms, online communities as a total package along with the content management.

Here we have all these provisions in Adobe Experience Manager ( AEM ) as a complete package, which makes the content and asset tracing easier and also ensures the promised delivery to the respective people at the correct time.

This article would be the roadmap to understand the platform more clearly and in-depth.We will look at each of the below in detail.

  • Adobe Experience Manager (AEM)
  • About the technology
  • Architecture of AEM
  • Developer Tools of AEM
  • Why use AEM?
  • Elements of AEM
  • Functions of AEM Developer

Adobe Experience Manager 

Being a popular content management system, Adobe Experience Manager aids the experts to  trace their content. It serves as a complete package that is needed for an independent or an enterprise to build the salient components.

In short, it can be coined as a simple and friendly to customers as AEM has a user-friendly platform and in-built aspects. Since it is effortless, AEM is well-known for both its product and for the enterprise.

We could not only create web applications quickly but also be able to build mobile applications expeditiously. With the aid of AEM, enterprises are able to create mobile applications, web applications, double window websites, forms etc. Additional functionalities are also possible like Integrating Contents taken from Digital Asset Manager (DAM) with the custom-built components.

What is AEM technology?

Adobe Experience Manager (AEM) is designed on the ideas of Apache Sling. Apache Sling is a Java application that works under the basis of OSGi which again uses the Apache Felix engine.

AEM Architecture

Let’s understand each component of AEM in detail:

  1. Servlet Engine

All the AEM instances run as a web application inside the Servlet engine server. A Servlet Engine that is compatible for Servlet API 2.4 or higher is suitable here. Servlet Engine is required even though CQ WCM (Web Content Management) can operate in the absence of an additional Application Server.

To cater for the need, CQ WCM is dispatched with Day’s CQSE (CQ Servlet Engine) for free of cost and with full support. 

  1. Java Content Repository (JCR)

The Content Repository that follows the JSR-170 API, autonomous of original execution, is the Java Content Repository. A blend of a Web application ( gives JSR-170 supported API and temporary data storage) and a Persistence Manager (contains persistent data storage like the file system or a database) forms the efficient repository.

  1. CQ 5
  1. The core framework of the CQ5 ( Former name of AEM ) provides internal operability and continuous incorporation with every CQ application. This provision is present for all essential applications of the CQ5  and for customized applications built for the platform.
  2. Web Content Management and Workflow Engine are some of the applications that were built to draw the powers of CQ5. Digital Asset Management and Social Collaboration can also be availed with other products. Technologies like Apache Sling and OSGi (Apache Felix) are used  with the AEM.
  3. A Web Application structure that is known for content applications is the Apache Sling. It makes use of Java Content Repositories such as Apache Jackrabbit or CRX to save and recover content. Some significant features of Sling are as below:
  • Sling follows the REST principles and ensures an easy development lifecycle of the applications that are content-based.
  • It has an embedded Adobe Experience Manager and adapts to process the HTTP requests for providing and storing data
  • It connects Content objects to its elements that provide and operates the incoming data
  • Both server-side and AJAX-based scripting is available and  JSP and Ruby scripting languages are supported
  1. AEM (former name is CQ5) is an in-built framework that abides by OSGi technology and is deemed as the powerful module system for Java. OSGi technology can be seen in detail below
  • OSGi technology is categorised under Universal Middleware technologies
  • OSGi technology renders standard frameworks from which applications can be created with the help of small, reusable components. 
  • OSGi bundles have a compilation of Java code, scripts, and repository content, basic configuration files and log files.
  • Apache Felix is an open-source implementation including OSGi framework and services.
  1. Web Content Management (CQ WCM) takes care of the page creation and publishing to the website.
  2. CQ Workflow Engine is a user- friendly and robust engine running on a CQ5 platform. Java API and RESTful HTTP interface is supported for outside applications. Within this structure, all the requisitions for creating or publishing content, approvals and sign-offs were included.
  3. The needed logic for the actual content is provided by the CQ Components. It contains  templates and components like pictures, text, column control, and others. Components are the collection of widgets.
  4. CQ Widgets are the structural components that help to perform particular user functions, usually with content editing and also contains dialogs, buttons, radio-boxes, etc.

Adobe Experience Manager Developer Tools for Eclipse

AEM Developer Tools for the Eclipse IDE provides complete access to AEM projects and instances. These tools are an Eclipse plugin that is based on the plugin for Apache Sling under the Apache License 2 license.This plugin renders many features to make AEM development easier as below:

AEM instances through the Eclipse Server Connector helps to render continuous incorporation with the AEM instances.

  • For both content and the OSGI bundles synchronization is feasible.
  • It offers debugging support with code hot-swapping provision.
  • Project Creation Wizard creates the bootstrap of AEM projects.
  • JCR properties can be edited with ease.

Along with  Eclipse IDE, AEM Developer tools are available when installed for Java EE developers. It supports Eclipse Kepler or newer along with others. With the AEM Developer tools,

  • AEM version 5.6.1 or newer is compatible
  • eclipse.ini configuration file editing can be done to get at least 1GB of heap memory.

Use of AEM

Adobe Experience Manager has many uses from both the developer and the business aspects. Let’s understand these uses in detail.

1. Project dashboard:

AEM Project dashboard provides project management via a central environment. Each project is represented as a tile. The project is a logical grouping of resources that are correlated. Many pieces of information can be added to the projects. Websites and assets are used in most cases but  editors also link external links, team information, project information, and tasks in the projects.

2. Digital Asset Management (DAM):

AEM DAM (Digital Asset Management) is a tool that helps in the management of the lifecycle of assets throughout their websites. Assets like images, videos and documents can be stored under a clear folder structure. Drag and Drop over assets are the added advantage. And also editors can operate on other data per asset in addition to the copyright data and metadata. Data edition and publishing is done with ease using DAM.

3. Editing content:

The drag and drop feature enables the addition of extra content on the page. Content editors always work on particular parts of the page( group of components or building blocks) and it is the popular WYSIWYG (“What you see is what you get”) editors. With DAM integration into AEM, Asset search and drag and drop features are enabled.AEM helps create, manage web pages with the preview function in ease.

4. Adobe Marketing Cloud integration:

Appropriate tools must be chosen to meet the marketing requirements to take the customer experience to a different level such as observing the analytics, developing campaigns etc.

AEM is a part of Adobe Marketing Cloud so that the marketing efforts and the AEM efforts are taken up simultaneously so that no added efforts are in need. It is a cake-walk to fuse AEM Adobe Analytics, Adobe Campaign, Adobe Target or any other third party applications.

5. Components provided OOTB (Out of the box): The building blocks and elements of Adobe Experience Manager (AEM) are out of the box. Development of a project uses these extraordinary features, which reduces the development cost to a minimum amount. Adobe supports these components when moved to newer versions of AEM. Code minimization can be achieved.

6. Personalization: One size does not fit all. Each customer is different from another. So the content must be tailored based on the profile of the visitor.

AEM stores the information such as the visitor’s location, customers interest in available products, search history, usage history etc. In short, discounts are provided on the basis of the purchase history of the customer.

Features of AEM:

Let’s discuss the features of AEM. 

1. Search anything swiftly: The Omni-search feature can be used to search the repository to access all kinds of data like assets, components, templates, and pages in AEM for productive work in an organization.

2. Custom Templates: Adobe Experience Manager renders form-based templates, HTML5 based templates, and drag and drop features. With the help of content, layout, and structure, business users can build custom templates. This user-friendly editor makes the developer and business users work easier.

3. Social Power: One of the successful content marketing requirements is Efficiency. Efficiency and content marketing strategies can be improved using social power (via the power of social conversations).

5. Personalization: Personalization is achieved with the  integration of Adobe Target with AEM and ensures delivery of the content to the respective audience

6. Expand to Global: Using a multi-site manager, international brands can extend their sites to reach different localities and regions easily in the right way and thus expand globally.

7. Localization: AEM embeds content localization with the help of machine translation and studies the places where human translation is needed to improve digital efficiency.

8. Best-Practices: AEM 6.2 possesses a reference site containing the most beneficial methods that are proposed by Adobe to provide knowledge of the best practices of AEM both for developers and business.

Role of AEM Developer

Knowledge of all levels of the Web development stack is required for the AEM developer. Many technologies outside of the Enterprise Content Management Systems (CMS) like Sling, Java Content Repository (JCR), or OSGI should be known. We can see the importance of Adobe Experience Manager developer in few areas of a development project :

1. UX Design (User Experience):

Wire-framing is the first step, to begin the AEM development. In the planning stages, AEM developers with architects will give an efficient start in the development. The AEM developers know user interactions, user experience and architecture by now.

2. Front-end development: 

The front-end code knowledge is essential for the AEM developer. The languages like Gulp/Grunt, NPM, and Node.js must be known. Front end development languages like CSS, HTML, JavaScript, jQuery are expected.

3. AEM Component development:

The AEM component development is using HTML Templating language (earlier known as Sightly) and is not using JSPs. Dialogue building ( in XML), and client library development (specific to AEM development) are involved in this stage. This will allow adding content to the elements as given by the dialog box. HTML Templating language is used for performing most of the functions and Java code is used to do complex problems.

4. AEM OSGi and Servlets development:

An AEM developer requires knowledge of annotations, OSGi framework, and the basic life-cycle of the OSGi component. One can use OSGi Service also, instead of referring to an OSGi component. General Java development and request/response lifecycle knowledge are essential to understand most of this.

5. AEM DevOps and Production Support:

An AEM developer will have responsibilities even after development is completed. Using the CI/CD systems like Jenkins, we can transport the code to any of the environments ( Dev, Staging, Pre-Prod, and UAT).

Final Words

We have seen Adobe Experience Manager in detail. It would be the best Content Management solution for marketing strategists to enhance and improve the efficiency of strategy implementation in no time. And also we have understood that AEM architecture is robust and its compatibility with Eclipse IDE, its uses in both development and business aspects, kinds of roles of an AEM developer in the development. Thus AEM ensures speedy delivery, scalability, and content velocity with its new features. AEM might be a complex option when compared to other content management systems like WordPress and Drupal