Keyword research is the first thing we do before writing a content for online purpose. With the help of keyword tool, we are able to find what people are actually searching online. Google keyword planner is a keyword tool to identify the most searched keywords under any category. With the help of Keyword Tool, you can get search volume and traffic estimates for keywords you’re considering.
In order to use the Google Keyword Planner, you NEED to create a Google Ads account. You don’t need to run an active campaign to use the Keyword Planner. But you have to set up a Google Adwords campaign.
First you need to Login to your Google Adwords account.
Click on the wrench icon in the toolbar at the top of the page.
Then, choose “Keyword Planner”
When you see the “What’s your main advertising goal” screen, don’t choose any of the three options. Hit the small “Experienced with Google Ads?” link below instead.
On the next screen, hit the “Create an account without a campaign” link. It is another small link on the left bottom corner. Hit the “Submit” button on the next page.
Hit the “Explore your account” link. Next, click the “Tools” link on the menu bar and hit “Switch to expert mode.”
Follow the prompt to confirm the switch.
Finally, hit the “Tools” link on the menu again, and you should see a link to the Keyword Planner.
How to use Google Keyword Planner?
You’ll see two different options within Keyword Planner:
- Discover New Keywords
- Get search volume and forecasts.
When it comes to SEO-focused keyword research, these two tools are enough to generate thousands of potential keywords.
Discover new keywords is for finding new keywords. You can just type the product or service related to your business in the typing field. The value you get from the Keyword Planner is largely based on the information that you enter here. So, you want to be really strategic about what you enter into this field.
These words and phrases that describe your business (for example, “tax services” or “tax filing”). This allows you to access Google’s internal database of keywords for different industries. You can enter multiple keywords into this field. Just put a comma after each keyword and press enter.
Get search volume and forecasts: If you have a list of keywords that you wish to see metrics just paste them in, hit “Get started,” and it’ll take you to the Forecasts section. There are no keyword suggestions here. It shows how many clicks and impressions you can expect should you decide to run ads for your chosen keywords on Google AdWords over the next 30 days. You’ll also see estimated costs, CTR (Click-Through Rate), and CPC (Cost Per Click).
While a keyword may have a high search volume nationally or across other wide areas, you can filter the location to help you determine whether it is a popular and relevant term in your local area.
- Location: Gives search volume data and trends based on a specified geographic location or range.
- Language: Gives search volume data and trends for a specific language. This could be especially useful if you have multiple language versions or pages of your site (for example, English and French).
- Search Network: Determines where the provided data comes from. The default data source is from Google.
- Negative Keywords: Filter out any words or phrases that you don’t want to see in your results. For instance, if you don’t want to target anything with the words “cheap” or “free,” this is where you enter those restrictions.
- Date Range can also be considered as a factor to identify the keywords. Certain keywords may perform different in different time of the year. It will help to strategize your campaign.
There are few keyword filters are also available in the tool.
- Average Monthly Searches: This filter is based on average monthly searches for selected dates. Keywords with extremely high search volume are more difficult to compete for, with a higher suggested bid. If you’re just starting your campaign, focusing on keywords with mid-level search volume may help you avoid spending too much of your budget on too few keywords.
- Suggested Bid: This filter allows you to see keyword options that could help you stay in better control of your budget. Your suggested bid is calculated by taking into account the cost-per-click (CPC) that other advertisers are paying for keywords with the same location and Search Network settings you’ve selected.
- Ad Impression Share: The number of times people will see your ad, divided by the total number of searches that matched your keyword exactly in the last month for your selected location and network.
- Organic Impression Share: The percentage of times a page from your website showed up in a regular, unpaid web search for a keyword. This option is only available if you’ve joined your Google Analytics account to your Google Ads account.
- Organic Average Position: Shows how pages from your website rank in regular, unpaid searches compared to pages from other websites. (Note: this is only available if you’ve joined your Google Analytics account to your Google Ads account.)
- Competition: Lets you filter keywords by how difficult it will be to receive a top position with them. You can filter by high, medium, and low difficulty. For small businesses, it’s generally recommended to filter for medium to low difficulty, as these tend to have a lower suggested bid, so you can make more of your budget.
The Keyword Planner can help you discover new terms and phrases potential customers are using to search for businesses like yours. The tool allows you to view Google-recommended keywords. The main advantages in using Google Keyword planner tool are:
- Keyword: Type in words or phrases relevant to your business or website to get new ideas or longer-form keywords you may not have considered before.
- Landing Page: Enter a specific page on your site (or any site), and the tool will read the page and generate relevant keywords.
- Product Category: Select which product categories best describe your business to discover popular keywords frequently searched within your industry. This could help you identify keywords that you might not have realized potential customers are using to search for businesses like yours.
Learn how search engine works also.