Google My Business – Overview
Google My Business is the platform for Google’s business listings, as well as it allows any business to appear in several different results and helps us manage how the information is displayed on Google.
The information which we submit to our listing can arrive in many different ways on the search engine, including the knowledge panel, the local pack, and maps.
Google Knowledge Panel
It is the information box that appears to the top-right of search results if it is a desktop or near the top of the page on mobile when someone searches specifically for our business.
It is called the knowledge panel because it reveals key information, including the store addresses, operating hours, contact phone number, website, link to navigation, and other essential information based on the industry.
Google Local Pack
Google’s local pack is nothing but the business listing results that appear under the map when a user runs a search.
Google Maps (both the app and desktop and mobile web versions) are intended to help people looking for directions as well as to find businesses and locations.
Google My Business brings with it a whole lot of advantages that local businesses need, assisting us to reach new customers, improve overall visibility and ensure that customers can find information as easily and as swiftly as possible.
Using Google My Business means that we can collect reviews from customers and show the quality of our products and stores to potential customers. A 5-star review stands out and is a strategy to persuade our customers to rate our service or product.
But aside from that, it is a point that reviews are a key ranking factor for local results, indicating that most businesses cannot afford to be the one without strong trust in the form of reviews showing alongside the listing.
Google My Business can help us gain insights into our business that we cannot get through other platforms. The insights include:
The number of views our profile, photos, and posts receives. The search queries which people are using to find our business, the engagement, A profile of our audience (age groups, gender, and countries). The number of website clicks, phone calls, and direction queries, etc.
Setting Up Google My Business Page:
To first step in the setup is to visit the Google My Business’ ‘create’ page. Here is where we need to fill out the name of our business. Next, we need to choose the main category that best describes our business. In most cases, we will see some options, so we have to choose the one that describes us best.
The next section is to Choose Whether or Not to Add a Location. Here is where we will choose whether or not we want to list a physical storefront that the public can visit and have it show on Google Maps. Further moving forward, we will have to add the address, review possible listings and we can also choose whether or not we serve customers outside of the location we mentioned.
Adding contact information is next, which is very crucial as if the customers choose to call or visit the website first, its the first point of contact.
Verify the Listing
We have options to verify our listing, we can either verify instantly by an automated phone call or by a postcard to the store address, which can take days based on our locations. We can choose to verify it later, but that means we cannot fully manage the locations.
After entering business.google.com, the first thing we can notice is the Dashboard. We have various options or menus on the Dashboard. There are various options like Manage Locations, Manage Reviews, Verify all Locations, Linked accounts, etc. The main focus is on the Manage Locations, where we have added the locations. The locations can be added as a single entity or in bulk. We have limitations on how many locations can be added in a single day. We saw about adding the location, store information in the previous article. So, here let’s jump into what each location after adding them looks like. Each location of the store has a separate page when added. This page is a wholesome dashboard to edit and manage the store location fully.
Inside each added store location, we have a different menu, and the first one is the Home. From the home screen, we can control things like creating posts for that particular store to be visible on google. Create and add photos about that store. We can also create an ad from this menu. Google ads can be created directly from here, it will be redirected to the connected Google Ads account.
Another main thing that can be tracked from the Home tab is the performance of the store. Views, searches, and activity for a particular store can be tracked, and this info helps in improving the store.
In the views tab, we will be able to see the information for search views and map views. For the searches tab, we will have info for Direct searches – Customers who find your listing searching for your business name or address, and Discovery searches – Customers who find your listing searching for a category, product, or service. Finally, the activity tab, lets us know website views, calls, photo views, and direction requests.
In the posts section, we can add what’s new like updates, offers, products can be added, and also if we conduct an event and want to share information with people, it can be done through this.
Info is where we can check the added stores and the locations. Advanced information of our stores other than the given info can be sorted and added here. Business descriptions and changes to the address, store timings, payments, amenities, etc. can all be maintained here.
It is an advanced tab where we can find the Queries used to find our business. The query and the number of users using that for a set period can be determined. Popular actions by customers and the popular time can also be determined.
For a faster and efficient method, the separate review tab is helpful. The reviews are all present in this dashboard, and it gives us the option to reply to customers and solve queries at the same time without missing out on them.
This is to get messages from customers. This Allows customers viewing our listing to message us directly. We can respond to questions, share information, and quickly connect, for free. For this, we can install the app from Google Play Store or the App Store.
Other tabs are also covered in the home tab. There is the Products tab, where we can add our products with the pricing and details. Other than this, we have a website tab where we can create a separate website for a particular store.
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