E-mail Marketing

From past decade we have adapted the Email marketing as the root for targeting and retention of the customers and it has become very formal way of reaching the audience. But we all have one question how to do email marketing? Finding an email marketing tool which fulfils the need isn’t that difficult, but choosing the right one for your convenient use is difficult. There are many email marketing tool which are available in the market but the best tools are Gmass, Mailchimp, Getresponse and Hubspot. 

GetResponse

There is the huge line of difference between opt-in Email and spam Email Marketing. Opt-in Email subscription, Subscriber allow us to send the Email by clicking on the link in their Email. This way, whatever Email you will be sending, it will be going to receiver Email with his permission. Whereas, in Spam Email marketing, people fetch the thousands of Emails and blast them with promotional email, which most of the time lands in Spam folder. Getresponse takes care of it with their Opt-in Email feature, and your mails will always land into the inbox.  You can always track the number of clicks and number of opened Email from statistics tab inside your get response Dashboard.

Opt-in Email advantages

  • Only interested subscriber gets into list
  • Maintain your reputation
  • Increase sales and traffic through Emails
  • Help you to create targeted Email campaigns
  • Your Email will hit the inbox instead of Spam box
  • Your Email marketing cost remains low
  • Your list becomes more targeted and valuable

Get response Auto Responder service offer Google Analytics integration also, which will help you to add advanced tracking in your Email.  They have a huge list of beautiful Email templates, which you can use for free for your Email newsletter. Their advanced HTML Email Editor will help you to create good looking Newsletter within minutes and without the need to any coding knowledge.

Another Interesting feature of Getresponse is Email Inspector, which shows, how your Email will appear on various browser and devices. This is very useful, especially when number of smartphone browser and Email clients are increasing. It will make sure, your Email newsletter remains attractive, irrespective of browser or platform used to check your mail.

Getresponse team also takes care of their customer by sending Email marketing tips and keep educating them about best practices and things you can do to make your marketing campaign more effective.

Gmass

GMass has been go-to tool for easily sending out bulk emails and there is a limited free subscription. If you want to send more than 50 email per day you have to go for subscription. Using GMass is by far the easiest way to achieving the end goal for mail merging. People don’t need special platforms, they just need an easy, simple, and quick way to send out their emails to large audience (within reason and usage limits). GMass is the perfect solution for this.

And we have a unique feature in searching of a mail address using the domain address. It’s a sidekick for Gmass tool to get started in advance level. 

Have you ever found yourself in a situation of trying to find the email address associated with any domain? How painful is it to find the owner email address of a domain name?We usually do a lot of outreach and the primary factor is to find the email address of a website owner.

You can always use who.is or email hunter to find the domain owner email address, but that’s not the email address that will get work done.

You can also do a bulk search using their web app. Just upload the list of domain names in a .csv file, or type it on their bulk search page, it will show you all the known email addresses associated wth these domains. You can also export the result for further use.

Few important things:

  • Email hunter will not be showing all the email addresses associated with a domain. It will show only those email address, which they have discovered via a web-page or any other method. (Email harvesting may be).
  • Some email address may or may not work, as it could have been deleted.

Hubspot

Don’t you want to get notified when somebody opens your email? Sidekick by Hubspot is one awesome free service which let you know when someone has opened and seen an email. This is also important, when you want to track if an urgent email is not opened by a receiver, and you can send a reminder email for the same. Sidekick is not just to track email open, but it also let you schedule your email at the later time.

Mailchimp

Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals – from community organizations to Fortune 100 companies – trust Mailchimp to connect with their audience with the right message, at the right time, in the right place.

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