The story of Dollar Shave Club begins with its founder, Michael Dubin. Born on August 19, 1978, in Bryn Mawr, Pennsylvania, Michael grew up with a passion for entrepreneurship. He attended Emory University, where he studied history and graduated in 2001.
After college, Michael pursued a career in various fields, including marketing and advertising. He worked as a copywriter and even performed stand-up comedy. His experiences in the advertising industry and his knack for storytelling would later play a crucial role in the success of Dollar Shave Club.
The idea for Dollar Shave Club came about in 2010 when Michael Dubin and his friend Mark Levine were having a conversation about the cost and inconvenience of buying razor blades from traditional retail stores. Michael saw an opportunity to disrupt the shaving industry, which was dominated by major brands like Gillette and Schick.
Michael believed that he could offer a more convenient and cost-effective solution to consumers by selling high-quality razors directly to customers through a subscription-based model. He wanted to make the process of buying razors simpler, more affordable, and enjoyable.
In 2011, Michael co-founded Dollar Shave Club with Mark Levine and officially launched the company in March 2012. The company’s first product was a humorous and viral marketing video that Michael starred in and wrote himself. The video, titled “Our Blades Are F***ing Great,” showcased Michael’s comedic talent and conveyed the brand’s message effectively.
The video went viral and instantly gained widespread attention, resulting in an influx of customers signing up for Dollar Shave Club’s subscription service. The company’s website experienced a massive surge in traffic, and within hours, they had sold out of their initial inventory.
Dollar Shave Club’s subscription model allowed customers to choose from different razor options, and blades were delivered right to their door every month at an affordable price. This direct-to-consumer approach challenged the traditional retail model and resonated with consumers looking for a convenient and cost-effective shaving solution.
As a result of the video’s success and positive word-of-mouth, Dollar Shave Club experienced rapid growth. In just a few years, the company expanded its product offerings beyond razors to include other grooming and personal care products.
In July 2016, Unilever, a multinational consumer goods company, recognized the potential of Dollar Shave Club and acquired it for a reported $1 billion. The acquisition allowed Dollar Shave Club to leverage Unilever’s vast resources while continuing to operate as a standalone brand.
Under Michael Dubin’s leadership, Dollar Shave Club continued to thrive, and the brand remained known for its humorous marketing campaigns, quality products, and commitment to customer satisfaction. Michael stepped down as CEO in 2019 but continued to be involved with the company’s strategic direction.
The success of Dollar Shave Club and Michael Dubin’s entrepreneurial journey serve as an inspiring example of how creativity, innovation, and effective storytelling can disrupt established industries and create a beloved brand that resonates with consumers worldwide.