The “Healthy Planet Productions” campaign reanimates popular spots with new messages about the company’s progress around climate action. Mars Inc. launched a […]
Every year, we see the same old story unfold—email marketing is dead, B2B cold calling no longer works, and content […]
Under the strategic leadership of Managing Director Steve Tan, who oversees and manages the influencer marketing activities, the brand has […]
The Indian wedding season is back and with that retailers are expecting a surge in demand across segments, Vaishali Dar […]
A recent report from The Economic Times highlights a seismic shift in the marketing landscape, thanks to the advent of […]
Meet the man who refused to sell his chips company to Pepsi at 4000 CR. 1. It was a nightmare […]
WeWork Global is filing for chapter 11 bankruptcy in the US. But, it’s India business is profitable from Day 1 […]
Sugar.fit raised an $11 million Series A funding to solve India’s biggest health challenge – “Diabetes”. But, to eradicate diabetes […]
In marketing, emotive storytelling uses human emotions to create stories that captivate audiences. When done well, it may create a […]
