Audio format is key in certain verticals like education, music etc. When it comes to utilizing audio and music in social media marketing, it’s essential to understand consumer habits across various channels. According to Snapchat, over two-thirds of their videos are watched with sound on and a large 96% of YouTube watchers watch videos with sound on. On Facebook it is different, it allows users to mute the videos by default and we can unmute manually.
It is discovered that viewers on channels like Snapchat and YouTube are more likely to watch with the sound on, so this means we need to adapt our approach and consider channel-specific content in order to engage with our audiences across multiple platforms.
Some social networks, such as Facebook, give comprehensive insights including stats on lifetime video views with sound on. This tells us the exact percentage of our audience that are watching with sound on and help us make a decision on how valuable it is. Audio is not specific to the content we produce, it is about choosing the right one. Royalty-free music libraries can be advantageous. There are loads of magnificent sites where we can get entry to quality background music for free. If we decide to add audio to our social content, we should make sure the genre and tempo match the brand and the message we are trying to convey.
Top Networks for Audio:
Facebook stories have a feature in which we can share a voice message, it can be anything specific to brands. Podcasts are a way we can tell things related to our brand. Instagram has also the option to share music from Spotify to Stories. There are platforms where the creation and distribution of audio content are very easy like SoundCloud, Clyp, Chirbit, etc. It can be created and shared with famous audio platforms like iTunes, Google Play Music, Apple CarPlay, Amazon Alexa, and Spotify.
Some Audio focused Social Media are Audlist, HearMeOut, Listen, and Riffr.
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