AI Content Generators Every Marketer Needs to Know About

Every year, we see the same old story unfold—email marketing is dead, B2B cold calling no longer works, and content marketing is ineffective. The truth is, none of these marketing strategies are extinct, and they’re not going anywhere anytime soon. In fact, with the arrival and rapid growth of AI marketing and content generator tools, content marketing has never been a more competitive space.

Armed with the right AI content generator tool, you can tighten your content briefs, prep questions for customer interviews, get any content cobwebs out of the way, and, of course, get some help overcoming writer’s block. The chants of “AI content tools replacing human writers” are finally fading out—bringing to light that while AI marketing tools can’t take over for real marketers and writers, they can help them be more efficient with content creation.

There are countless AI content generators currently on the market promising to take tedious writing off your plate and make your job more efficient—not all tools have what it takes to become your partner in the strategic content marketing game.

What are AI content generators?

AI content generators are platforms that use artificial intelligence algorithms to produce written content based on written prompts. The tools leverage natural language processing (NLP) and machine learning techniques to generate content that sounds like it was written by a human for other humans.

AI content generators can create a wide range of content, including articles, blog posts, social media content, marketing copy, product descriptions, and more. They are designed to assist content creators, marketers, and businesses in streamlining their content production process, saving time and effort while ensuring the creation of high-quality, engaging, and relevant content.

What do marketers use AI content generator tools for?

Social Media Marketers

AI content creation tools generate a myriad of short-form copy in seconds. Social media marketers can create multiple headlines, take out quotes for graphics, and craft copy for social media posts. AI content generators can also analyze user data and preferences to create personalized content tailored to specific audience segments.

Content writers and copywriters

While there’s a lot of debate about AI-driven content creation tools replacing human content creators, this can’t be farther from the truth. What the tools do is empower content writers and copywriters to save time on ideating and drafting content, analyzing data, and noticing trends in content that are driving the most results.

Content creators can leverage the time they save with AI tools to focus on other, more strategic aspects of their job to optimize the overall efficiency of their content production process.