Advertising on YouTube – A Simple Guide

Advertising on YouTube


YouTube is not an unfamiliar word to any of us. It’s the second most popular website in the world, right behind Google. 

This can be one of the main reasons for you to kick start your Ad Campaign on YouTube. The benefits you will gain in doing so can be huge!

Paid YouTube Advertising is 84% more likely to receive viewer’s attention than TV advertising. If you know your numbers right, you’d realize the effectiveness of YouTibe Ads. 

Just like every other ad campaign on social networking sites, YouTube too has a wide range of formats and features that you can use for your business. 

There are also a few tricks that will give you a major head-start. We will be covering all of these aspects as we go. 

In this blog, you will be learning:-

  • What are YouTube Ads?
  • Types of Ads on YouTube 
  • How to set up your YouTube Ad Campaign 
  • Tips and Tricks to boost your YouTube Ad Campaign 

What are YouTube Ads?

YouTube is the second largest search engine, after Google again. This obviously means any marketer would choose to utilize the platform well enough. 

The developers have understood this dynamic and have crafted YouTuve to cater to the needs of businesses and customers. 

YouTube Advertising for business can help you target your audience based on their search history. Here’s how it works, if a customer is looking for recliner seats online, YouTube has the means to track that and display ads related to recliner seats. 

This will drive your customer to click on the CTA button and interact with your advertisement on YouTube. 

These Ads typically appear before or in between a video that’s being watched by the user. Ads also show up on your search results page. And lastly, YouTube ads are a part of your Google Ads Campaign.

Read our blog on Google Ads to know more about the same. 

So you’ve understood what YouTube Advertising is, I’m sure you’re itching to set up your campaign right away.

But before you do so, there are a few things that you should get your head around to make the best out of it. 

Types of Ads on YouTube 

There are 6 different types of Ads on YouTube that you can pick from for your campaign. 

For optimal results, having an accurate understanding of the YouTube Ad Formats will take your business to a whole new level. 

The following are the types:-

  • TrueView Ads
  • Non-Skippable Instream Ads 
  • Bumper Instream Ads
  • Sponsored Card Ads
  • Overlay Ads
  • Display Ads

TrueView Ads

The TrueView Ad format on YouTube is one of the most preferred formats by most businesses, especially if you’ve just started your journey. 

How does it work?

Simple, you Advertisers will only have to pay for a view if the viewer watches over 30 seconds of your Ad. 

Any customer who is genuinely interested in your product will decide to watch the entire ad. This will benefit you greatly since you save the cost from users who don’t view your entire ad. 

As we discussed earlier, YouTube tracks a user’s recent searches and displays Ads according to their likes. So the chances of finding appropriate customers are good numbers. 

The duration of YouTube Advertising or TrueView Ads starts from a minimum of 30 seconds and can go on to a maximum of 12 minutes. 

There are two different variants that come under TrueView Ads:-

  • TrueView Instream Ads – These are the Ads that play before the video that you chose from your search. You normally get a time card for 5 seconds after which you can skip the video. 
  • TrueView Discovery Ads – these ads are displayed on your Search Engine Results Page on YouTube. They are displayed with the other videos, except that they have a card that mentions “Tag” under the thumbnail. 

Non-Skippable Instream Ads

I think the name gives it away. Non-Skippable Ads Instream Ads are ads that play before the video you selected. 

Just like the name suggests, you cannot skip these ads. They are typical of 15-20 seconds in length. 

Advertisers will have to pay on a CPM scheme, this means that you will have to pay for every thousand views. 

If you’re looking to majorly promote your business and you feel you have a very good marketing campaign, this will be your best pick. 

Bumper Instream Ads

YouTube Bumper Ads are arguably the shortest form of advertising. You are allowed to post an ad that is of 6 seconds (maximum).

Pretty tight isn’t it? 

You must be thinking it’s not of much use. You cannot pitch in your idea, or get a customer testimonial through. 

However, if your business operates on a large scale, 6 seconds are more than enough to make a statement of presence. 

It’s not so helpless after all. 

Sponsored Card Ads

Have you seen a small “i” icon pop up at the corner of your screen? They are your Sponsor Card Ads on YouTube. 

Clicking on them will lead to a few pop-up cards being displayed on your screen. These cards will also have CTA (call-to-action) buttons. 

Using the CTA buttons, you can link another video on YouTube or even other products through Google Shopping. This way, you can get your leads to directly go to your website and complete a purchase. 

Overlay Ads

Overlay Ads on YouTube are text-on-image or just plain text banners that appear horizontally on the bottom of your screen. 

Display Ad

When you’re watching your video, YouTube is friendly enough to give you a few suggested videos. Under these suggested videos, you will find the YouTube Display Ads. 

These ads come in different shapes and sizes and it’s fair to say that this format has been in the game for a good while. 

You must be well acquainted with the types of Ad Formats on YouTube, now let’s move on and see how to set up a campaign.

How to set up your YouTube Ad Campaign 

There are plenty of milestones that your business can achieve using YouTube Advertising. 

You can influence buyer decisions, Increase Customer Loyalty, Increase brand awareness, and grow your sales and revenue. 

It can all seem confusing at the beginning, but YouTube Advertising can be like a walk in the park once you get accustomed to it. 

Let’s learn the steps to set up a YouTube Ad campaign to get you to a comfortable level of use. 

  • First, head to your Google Ads or Google Adwords Account and set up a campaign. Click on “Video” under the type of campaign. 
  • The next step will be to give your campaign a name. 
  • After you’re done with that, you will have to choose the budget for YouTube Ads. You can pick a daily budget and even choose a delivery option. Standard delivery for YouTube Ads will show your ads evenly and YouTube Accelerated Delivery will push your Ad as hard as possible. 
  • Soon after this, you will have to pick the network that you want to upload your ad in. You can pick between YouTube Search (where your ads will be on the search results page) and YouTube Video (your ads will be played before or in between a video).
  • Next, pick the location that you want to want to target the users from. YouTube also gives you the option to exclude a certain location. 
  • You can proceed by choosing the kind of device or operating system that you want your ads to run on. You can also prefer the language that you prefer for accurate targeting. 
  • If you’re feeling a little adventurous, you can pick Advanced Settings. You will be allowed to limit the daily views and impressions, set begin and end dates and much more. 
  • The next step will be to create the Video Ad Creative. You will have to name your ad group, insert the YouTube link for your video and choose if you want the ad to be an in-display ad or in-stream ad. 
  • Picking a bid for your Ad will be the next step. You will have to specify the maximum amount you’re willing to pay for each view. 
  • YouTube Ad Targeting is what comes next. It enables you to narrow down your targeting by allowing you to pick from specific age, gender, and interests. 
  • If that does not satisfy you, you can use Advanced Targeting options on YouTube which helps you target people by keywords topics or websites. 
  • Finally, link your YouTube account to your Adwords account and click on ‘Finish’ to get your campaign started!

Mugging up these steps won’t help you get the best results, and that’s what I’m here for my friend. 

Tips and Tricks to boost your YouTube Ad Campaign 

  • Your Audiences love to be recognized. If you succeed in giving them this recognition, you will have revenue pouring in like no man’s business. You can do this by making your ads interactive. Adding CTA’s would be a start. 
  • Before you set up your campaign or even make a video, set a goal for yourself. Ask yourself the basic questions, how many products do you need to sell to make a profit? How many sign-ups do you want?
  • Make sure your ads are well-timed. Follow the trends and stay updated. If it’s Christmas, you can focus on discounts and cashback on your products. Small details like these will do you a huge favor.

The End

You’re fully equipped to fire your cannons of YouTube Ads, keep experimenting to see what works best for you. 

Need more help? We have expert knowledge and solutions in Digital Marketing, don’t hesitate to look us up. 

Have a Good Day!